GM appoints “Gearhead” as President — Vows to Double Electric Budget

January 4th, 2019 by

<br /> GM appoints “Gearhead” as President — Vows to Double Electric Budget<br />

General Motors

General Motors Appoints President

Mark Reuss Named GM President

“Reuss currently leads the Global Product Group and Cadillac and will now assume responsibility for the Quality organization.”

Thursday, January 3, 2019 2:30 PM MST
Detroit, Michigan

“Mark has played a critical role in leading the development of the company’s award-winning vehicles while transitioning his team to prepare for growing electrification and autonomous technologies.”

Thursday, General Motors announced via Press Release that they have appointed Mark Ruess as President. He is quoted as saying, “I am very proud to have spent my entire career at General Motors, and to now take on this new role is truly a great honor. With our current lineup of outstanding cars, trucks and crossovers around the world, I’m looking forward to keeping our momentum going at full speed.”

With GM’s appointment effective immediately, Mark will be the second Ruess to lead the company as President. In 1990, Lloyd Ruess, father of Mark, was appointed President of General Motors. Lloyd held the position for 3 years before his retirement in 1993.

General Motors has been busy with changes recently. In a November Press Release they stated, “GM is continuing to take proactive steps to improve overall business performance including the reorganization of its global product development staffs, the realignment of its manufacturing capacity and a reduction of salaried workforce. These actions are expected to increase annual adjusted automotive free cash flow by $6 billion by year-end 2020 on a run-rate basis.”

Continuing from the November release, “The actions we are taking today continue our transformation to be highly agile, resilient and profitable, while giving us the flexibility to invest in the future,” said GM Chairman and CEO Mary Barra. “We recognize the need to stay in front of changing market conditions and customer preferences to position our company for long-term success.”

Ruess’ appointment seems to be a continued effort to “move into the future.” Those familiar with work done by Ruess have said he is active in “transitioning his team to prepare for growing electrification and autonomous technologies.”

General Motors continues to shake things up in the automotive world, however, their actions beg the question: Is this the right move? Are electric and autonomous vehicles the future that consumers want and are ready to accept? Is someone who is considered a “gearhead” really invested in making electric vehicles more appealing? Only time will tell, but if GM continues to put forth this kind of effort to disrupt the industry our answers may come sooner rather than later.

AutoSource sells vehicles from any and all manufacturers, and so we are invested in seeing the continued growth and success of major players. General Motors is in the top 5 of vehicles sold at AutoSource — Will their plans for the future change consumer’s perspective?

Read the complete Press Release from GM here.